Tuesday, May 8, 2012

The Sky is The Limit : La Vita's Ongoing Journey to Success


Texas Southern University student, Ryan Grant is making a name for himself in the fashion world through his contemporary clothing line, La Vita Clothing.

At first glance, Ryan Grant is your typical, everyday student at Texas Southern University. He goes to class, does his school work and hangs out on the Tiger Walk, just like everyone else.

However, there is one thing that separates Grant from his peers: His unique up and coming clothing line that has blossomed greatly over the span of just 3 years.

The college junior credits his success to everyday life and everyday people. “Fashion is everywhere,” said Grant, “I can see items on different people at school that might inspire me”.

La Vita, which means “The Life” in Italian, started off in 2009 as just an idea that Grant shared with his two business partners, Nate Alabi and Phil Armstrong. The idea quickly grew into a well-known business in Houston.

Although Houston is the home base for this company, it is not at all limited to the great state of Texas. La Vita has ties to many other cities, including New York, California and Washington, D.C.

These young men have become extremely successful and have received many opportunities to travel and collaborate with other young entrepreneurs, including Coco & Breezy, a New York based fashion line.

La Vita, which primarily sells t-shirts, has become increasingly popular amongst Houston’s younger crowd, TSU students included. The clothing, which is only available on the website, sells out very quickly.

The company’s most popular item, the “La Dolce Vita Vintage” tee, boasted sales of over two hundred pieces in less than two hours. The sales are a reflection of all of the time and effort that Grant and his associates have put into La Vita.

This effort has even caused support from many celebrities. “We’re in the process of sponsoring Travis Porter, Miguel, and Wale. Especially Wale because he’s from D.C., and we get a lot of our inspiration from that city,” said Grant.

More recently, R&B singer Chris Brown, rapper Tyga and BET’s 106 and Park Host Terrence J. have been photographed in the clothing, giving the line a great boost in sales and popularity.

These young men have no plans on stopping anytime soon. They are in the process of hosting their 3rd annual fashion show that will reveal newer items that have recently been added to the line, showcase the talents of many local artists, and donate to charity at the same time.  They are proof that hard work, the pursuit of education and dedication can offer great results.

                               R&B singer Chris Brown in the La Vita leather bomber jacket.

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